Business services company
16% response rate and a steady pipeline for a complex product
Challenge
The company offers outsourced company administration covering bookkeeping, legal, payroll, ESG and CFO services for SMBs and growth companies. The target audience was owners and directors in need of administrative relief, who were not always aware of the option of a single, integrated solution.
Solution
We ran a focused signal-based outreach campaign to SMB owners and directors in Denmark. The personal, direct messages used phrasing such as "free yourself from administrative headaches" and "focus on your core business".
Documented result.
With a 16% response rate, the campaign landed well above the industry benchmark of 1–3%. It created a steady pipeline of qualified conversations with companies actively considering outsourcing their administration.
At Mighty Admins we have been very happy working with Wiinholt & Associates, who have been highly proactive with ideas and the development of campaign material despite our rather complex 'product'. On top of that, they have always been available for adjustments and sparring on the campaigns.
Discuss a similar pipeline engagement.
In a 25-minute meeting we walk through the target audience, the relevant channels and the documentation from comparable cases.