Platforms and tools built in-house.

The portfolio covers software we use internally and solutions built for clients. Each description lists function, technical foundation and known deployments.

How we build the solutions.

Development starts from the task the user needs to solve.

We describe the user’s task, the required data foundation and the place where the result will be used. That scoping drives the choice of model, architecture and integrations.

The project is organised around these three areas:

01

Task and user

We define the user, the task and the most important checkpoints. A narrow prototype is used to test the core assumption.

02

Data foundation and integrations

Documents, databases, CRM, APIs and interfaces are connected so the solution works with the right context and delivers the result where the work continues.

03

Monitoring and maintenance

Models, data sources and needs change. That's why we build in monitoring, human control and a clear maintenance agreement from the start.

The active solutions document our experience building custom software for B2B tasks and maintaining it after launch.

Technical foundation

Claude · Anthropic API

The portfolio spans eight solutions.

The solutions cover content production, CRM, interview analysis and interactive knowledge bases, among others. The overview shows the primary function of each tool.

Recursive AI Loops

Measures and re-evaluates campaigns continuously

Kronik

Turns blog content into LinkedIn posts

Wiinholt CRM

Brings together customers, opportunities and sales learnings

Ingenious AI Studio

Records, transcribes and summarises meetings

AI-driven lead magnets

Makes catalogues and knowledge interactive

Significanz Interview Platform

Analyses leadership development interviews

Plan Earth Interview Platform

Analyses qualitative ESG interviews

Web Intent Tracker

Prioritises companies with buying signals

The solutions in detail.

AOptimization

Recursive AI Loops

Continuously measures and re-evaluates campaigns

The tool measures reply rate, positive replies, booked meetings and pipeline value per segment. When the numbers deviate, we re-evaluate signals, messaging and the next test. A consultant approves material changes, after which the tool executes them and documents the process in the weekly report.

01Continuous measurement of reply rate, positive replies and booked meetings per segment
02Automatic re-evaluation of hypotheses when results deviate
03Adjustment of target audience, messaging and channel selection based on new measurements
04A consultant approves every material adjustment
05Full traceability: what was adjusted, when and with what effect

Technical foundation

Agentic AI · Anthropic API

BDistribution

Kronik

LinkedIn posts from blog articles in 60 seconds

Kronik reviews the blog every day, suggests angles and helps write posts in the company's chosen tone of voice. The writing principles are inspired by the Danish chronicle tradition and prioritize substance over clickbait.

01Daily automatic review of the blog
02Writing workflow with user approval
03Writing philosophy from the chronicle tradition: substance over clickbait
04Company profiles with context and tone settings
05Multiple clients with individual settings

Technical foundation

Claude AI · Firebase · Next.js · Vercel Cron

CCRM

Wiinholt CRM

AI-driven CRM for small B2B teams

The system automatically reads conversation notes and builds customer profiles with stakeholder maps, risks and opportunities. Multiple teams can use it, each with their own setup.

01Automatic analysis of conversation notes with AI
02Customer profiles with stakeholder maps
03Visual sales pipeline with kanban board
04CVR lookup and LinkedIn integration
05Separate setup for each team

Technical foundation

Claude AI · Supabase · Next.js

DMeeting analysis

Ingenious AI Studio

Automatic transcription and summarization of meetings

A meeting assistant joins your meetings in Google Meet, Teams and Zoom. You receive a transcript of the entire meeting with speaker attribution, plus an AI summary. Afterwards you can ask questions about what was said.

01Works with Meet, Teams and Zoom
02Transcription with speaker attribution
03AI summaries with the option to ask questions about what was said
04Calendar integration for automatic recording
05Export and automatic transfer to CRM

Visit Ingenious

Technical foundation

Firebase · Next.js

ELead generation

AI-Driven Lead Magnets

Searchable sales tools built from PDF catalogs

For All Creative we built a platform that turns their entire POS display catalog into a knowledge base you can ask questions. Vision AI and OCR extract brand, dimensions and colors from PDFs and images. The tool also records which campaign the material belonged to. Prospective customers ask questions in plain language and get precise answers drawn directly from the catalog.

01Vision AI extracts structured data from PDFs and images
02Conversational interface with vector search
03Prospective customers can find relevant products in the catalog themselves
04Interactive walkthrough of the catalog's content
05Automated process that can be extended with new displays

Technical foundation

Vision AI · Vector search · Next.js

Built for All Creative

We can make an existing catalogue, archive or knowledge base searchable in an interactive AI platform that potential customers can use directly.

“We invite potential customers to a demo of our AI visualization tool — and it opens doors that are otherwise hard to get through. In the meeting, we generate displays with the customer's own brand in real retail environments, live. People can see themselves in the solution right away. It has made our sales conversations significantly more concrete — and the hit rate on first meetings has clearly improved.”

Brian Elkær Frederiksen

Head of Sales, All Creative

FAnalysis

Significanz Interview Platform

Analysis of leadership development interviews in minutes

Developed together with Significanz (significanz.dk) for HR consultants working with leadership development. You upload a transcript of the interview, and the platform analyzes all leadership questions at once. You receive a color-coded Word report with results organized into five leadership themes. The report can be downloaded and shared with the client via a secure, PIN-protected link.

01Automatic analysis of all leadership questions at once
02Word reports with leadership summary and theme colors
03Semantic search across the entire interview dataset
04Secure client sharing with PIN code and time-limited sessions
05In-depth analyses with strategic recommendations

Technical foundation

Claude AI · OpenAI · Vector search · Firebase

Developed in collaboration with Significanz

Significanz is a Copenhagen-based management consulting firm specialized in executive coaching, leadership development and team development. They help leaders and organizations hold conversations and make decisions that make a difference.

Visit Significanz ↗

GAnalysis

Plan Earth Interview Platform

Qualitative ESG analysis tailored to Plan Earth's method

Developed together with Plan Earth (planearth.com) and Hansen Agenda. The platform helps ESG consultants analyze qualitative interviews across five ESG areas: environment, social conditions, governance, strategy and implementation. It has its own domain and visual identity, customized question sets and AI instructions written specifically for ESG.

01Automatic analysis of all ESG questions at once
02Word reports with ESG theme colors and Plan Earth's visual identity
03Semantic search and patterns in ESG maturity
04Full client customization of domain, logo, colors and question sets
05In-depth analyses for double materiality and stakeholder mapping

Technical foundation

Claude AI · Vector search · Firebase

Developed in collaboration with Plan Earth

Plan Earth is a digital ESG platform that helps companies collect and report ESG data from their supply chain. The platform targets larger companies with complex supply chains and growing requirements for ESG documentation.

Visit Plan Earth ↗

HSignal

Web Intent Tracker

Identifies companies visiting the client's website without filling out a form

A small script on the client's website recognizes visiting companies based on their corporate domain. This happens via IP lookup and does not involve tracking individuals. The tool automatically retrieves information about the company from LinkedIn and other sources. Every Monday the client receives an overview of the week's most important visitors, ranked by activity, with suggestions for whom sales should contact first.

01Finds companies that don't fill out a form
02Automatically retrieves information from LinkedIn and other sources
03Weekly overview of visitors with prioritization
04Integrates directly into the sales pipeline and CRM

Technical foundation

Clay · Anthropic API

We scope the task together with the users. The choice of data sources, integrations and checkpoints follows from that scoping. The agreement also covers the responsibility after launch.

Martin Wiinholt, founder

Discuss a potential solution.

Describe the task and the existing sources. In an introductory meeting we assess whether it suits a custom solution.

Discuss an AI solution