Facility services company
31% response rate with 620 replies from 2,000 contacted leads
Challenge
The social enterprise combines professional cleaning and outdoor services with a social mission. It wanted to reach facility managers and decision-makers at larger companies that valued sustainability. The message of "cleaning with purpose" struggled to break through in a market of price-focused competitors.
Solution
The campaign combined signal-based outreach with person-based ABM advertising. Decision-makers saw ads about the company's social profile before the personal messages arrived. The messages described both the professional service and the company's social impact.
Documented result.
The response rate ended at 31%, more than ten times the industry average for cold outreach. 20% of the replies were positive and led to conversations with companies actively looking for a socially responsible supplier.
Discuss a similar pipeline engagement.
In a 25-minute meeting we walk through the target audience, the relevant channels and the documentation from comparable cases.