HealthTech company
21% response rate with 1,050 replies from 5,000 contacted leads
Challenge
The company develops wearable activity sensors for the healthcare sector and research projects. It needed to reach hospitals, research institutions and OEM partners in Denmark and internationally. Sales involve long decision cycles and multiple stakeholders.
Solution
We designed an omnichannel campaign with signal-based outreach in Denmark and international email outreach to European markets. ABM advertising showed the company's solutions to decision-makers at hospitals and in research environments ahead of the personal outreach.
Documented result.
The response rate was 21%, and 28% of the replies were positive. This led to qualified conversations with healthcare professionals and research leaders. The international email channel opened new markets without the need for a local presence.
Discuss a similar pipeline engagement.
In a 25-minute meeting we walk through the target audience, the relevant channels and the documentation from comparable cases.