Marketing agency
25% response rate with 375 replies from 1,500 contacted leads
Challenge
The company is a 360° marketing agency delivering strategy, branding, web development and digital marketing. It wanted to expand its client base among local SMBs with ambitions and limited in-house marketing capacity.
Solution
We ran a geographically targeted, signal-based outreach campaign to owners and decision-makers at local SMBs. The direct messages described the agency as a single partner for web, marketing and content.
Documented result.
375 of 1,500 contacted leads replied, equivalent to 25%. 17% of the replies were positive. The local angle created familiarity and trust, and the agency gained relevant conversations with companies actively looking for help with their digital presence.
Discuss a similar pipeline engagement.
In a 25-minute meeting we walk through the target audience, the relevant channels and the documentation from comparable cases.