Person-based ABM advertising
Ads targeted at named decision-makers across platforms.
Contact-based targeting across LinkedIn, Meta, Google, and display. The match rate varies by platform and data quality; on LinkedIn we typically see 80-90% with a strong data foundation.
What’s included.
The engagement covers setup, execution and ongoing follow-up.
- 01Tracking of target accounts that visit you after seeing the ads
- 02Person-level targeting based on CRM lists
- 03Omnichannel reach on LinkedIn, Meta, Google, X, and display
- 04Ongoing engagement tracking with Slack notifications
- 05Personalised ads and landing pages
- 06Targeted advertising to the entire decision-making team
- 07Click Recovery System with data sent directly to your CRM
What our clients say.
Our clients describe their experience with the collaboration, the delivery and the use of the solutions.
At Mighty Admins, we have really enjoyed working with Wiinholt & Associates. They have been very proactive with ideas and the development of campaign material, despite our otherwise somewhat complex 'product'. On top of that, they have always been available for adjustments and sparring on the campaigns.
We invite potential customers to a demo of our AI visualization tool — and it opens doors that are otherwise hard to get through. In the meeting, we generate displays with the customer's own brand in real retail environments, live. People can see themselves in the solution right away. It has made our sales conversations significantly more concrete — and the hit rate on first meetings has clearly improved.
At BC Emballage, we have been very happy with our collaboration with Wiinholt & Associates. They have shown professionalism, great service and short execution times — things that are essential in a company like ours. They have moved us incredibly far in terms of our digitalization and the way we work with data. Our warmest recommendations.
Frequently asked questions.
Answers to the most common questions about abm.
What is person-based ABM advertising?
The ads are shown to named decision-makers rather than a broadly defined audience. We match target companies at the person level and run personalised ads and landing pages on LinkedIn, Meta, Google, X, and display. The match rate varies by platform and data quality; on LinkedIn we typically see 80-90% with a strong data foundation.
How does it differ from LinkedIn ABM?
LinkedIn's own ABM targets at the company level, e.g. everyone at Salesforce. We target the five specific buyers you want to talk to. That confines the ad budget to the exact relevant buying group.
How many platforms can you match on?
LinkedIn, Meta (Facebook/Instagram), Google (Search and Display), X, and programmatic display. The match rate depends on the platform, the data quality, and the size of the audience. On LinkedIn we typically see 80-90% with a strong data foundation. We report the match rate for each platform, so you can see where the budget is working.
What is the Click Recovery System?
When a named decision-maker clicks an ad, we send the click event to your CRM with details of the ad, the message, and the number of touchpoints. Salespeople can then follow up without waiting for someone to fill out a form.
What does ABM advertising cost?
The price depends on the size of the audience, the platforms, and the desired media spend. Matching, ad setup, landing pages, and ongoing optimisation are part of the delivery. Write to martin@wiinholt.dk for a specific assessment.
When can we expect results?
ABM is typically combined with outreach, so the ads build awareness before the direct contact. Expect 6-12 weeks of learning before the campaign is fully optimised. Engagement signals (clicks, views, comments) are visible from day 1, while buyer cycles in complex sales are often 3-9 months.
Talk to us about the next engagement.
In 25 minutes we walk through your target audience, the relevant data sources and a realistic first engagement.