Martin Wiinholt
Martin is the founder and a B2B advisor at Wiinholt & Associates. He writes about B2B pipeline, buying signals, sales strategy and the technology that supports the commercial work.
Experience with communication and B2B pipeline.
As a senior advisor at Hill & Knowlton, Martin led the agency’s technology and digital practice in Copenhagen. He advised international companies and worked with communication across many stakeholders and long decision processes.
In 2014 he founded Gonzo Media, which grew from a network for YouTube creators into a company with its own streaming platform and 25 employees. The experience made the challenge of irregular sales work concrete: when operations take up everything, the inflow of new customers stops.
Since 2024, B2B pipeline has been his clear focus at Wiinholt & Associates. The work covers positioning, outreach, sales data and applied AI, with qualified customer conversations as the goal.
Read analyses and perspectives on B2B, sales and technology.