ESG / SaaS company
24.4% response rate, eight times the industry average
Challenge
The company offers a digital platform for collecting and reporting ESG data from the supply chain. The target audience was larger companies with complex supply chains, growing documentation requirements and limited visibility into their sub-suppliers' information.
Solution
We designed a combined signal-based outreach and ABM campaign targeting procurement leads, CFOs and sustainability managers in mid-sized and larger companies. The messages described the task of gathering ESG data from many suppliers into a single dashboard.
Documented result.
The campaign delivered a 24.4% response rate, eight times the industry average. The company gained qualified conversations with businesses actively working on supplier compliance and looking for a scalable solution for ESG reporting.
Discuss a similar pipeline engagement.
In a 25-minute meeting we walk through the target audience, the relevant channels and the documentation from comparable cases.