Management consulting firm
29.7% response rate with 138 replies from 464 messages
Challenge
The company is a management consulting firm advising on strategic communication and change management. It held a well-established position among larger companies and wanted to expand its pipeline with new decision-makers in its target audience without diluting its premium positioning.
Solution
We combined signal-based outreach with person-based ABM advertising. Targeted ads showed the company's thought leadership and case stories to decision-makers ahead of the personal outreach. This created familiarity across the channels.
Documented result.
138 of 464 messages were answered, equivalent to 29.7% and ten times the industry average. 536 of 1,191 connection requests were accepted (45%). The ABM advertising contributed to the familiarity that lifted the acceptance and response rates.
Discuss a similar pipeline engagement.
In a 25-minute meeting we walk through the target audience, the relevant channels and the documentation from comparable cases.