Social Listening & Intent Data

Monitoring the topics and companies that matter to your sales.

We follow what potential customers share, comment on, and engage with on LinkedIn and other social platforms. Profiles are automatically scored against your ICP and delivered to your CRM within minutes.

Start monitoring See what’s included
Ideal for
Sales teams that want to identify and prioritise potential buyers based on social activity.
Month 1
Setup, signal definitions, and CRM integration.
Months 2–3
Qualified profiles, signals, and ongoing adjustment.
Month 4+
Expanded monitoring once the patterns are found.

What’s included.

The engagement covers setup, execution and ongoing follow-up.

  • 01Automatic identification and firmographic enrichment of visiting companies
  • 02Monitoring of LinkedIn posts, comments, and engagement
  • 03Ongoing monitoring of brand and competitor mentions
  • 04Automatic ICP scoring of social profiles
  • 05Intent alerts when target accounts show engagement spikes
  • 06Qualified profiles delivered directly to your CRM or outreach tool
  • 07Competitive intelligence and battle cards for the sales team

Results from comparable engagements.

Reference points from comparable campaigns. Individual results depend on audience, offer and market.

  • 01Qualified profiles and buying signals delivered directly to your CRM
  • 02Early identification of in-market buyers via social activity
  • 03Competitive insight that gives salespeople an edge in the conversation

What our clients say.

Our clients describe their experience with the collaboration, the delivery and the use of the solutions.

At Mighty Admins, we have really enjoyed working with Wiinholt & Associates. They have been very proactive with ideas and the development of campaign material, despite our otherwise somewhat complex 'product'. On top of that, they have always been available for adjustments and sparring on the campaigns.
Mie Råssig MøllerMarketing Manager, Mighty Admins
We invite potential customers to a demo of our AI visualization tool — and it opens doors that are otherwise hard to get through. In the meeting, we generate displays with the customer's own brand in real retail environments, live. People can see themselves in the solution right away. It has made our sales conversations significantly more concrete — and the hit rate on first meetings has clearly improved.
Brian Elkær FrederiksenHead of Sales, All Creative
At BC Emballage, we have been very happy with our collaboration with Wiinholt & Associates. They have shown professionalism, great service and short execution times — things that are essential in a company like ours. They have moved us incredibly far in terms of our digitalization and the way we work with data. Our warmest recommendations.
Nikolaj JuulHead of Sales, BC Emballage

Frequently asked questions.

Answers to the most common questions about listening.

What is Social Listening & Intent Data?

We monitor LinkedIn and social platforms for signals of buying interest. Potential customers' posts, comments, and engagement are scored against your ICP, and qualified profiles are delivered directly to your CRM or outreach tool, typically within minutes of a signal.

Which signals do you track on LinkedIn?

We follow posts from target companies on relevant topics, comments on competitors' content, engagement with professional content in your category, and marked increases in individual decision-makers' activity. Brand and competitor mentions are also monitored continuously, so signs of a possible change of supplier can be captured.

How do the profiles end up in my CRM?

We set up integration directly with HubSpot, Salesforce, Pipedrive, Apollo, or Outreach.io. Qualified profiles arrive with full context: which signal triggered them, what they wrote or engaged with, and what the next step could be. Alerts can also be sent to Slack or email.

What is competitive intelligence?

We monitor your competitors for product launches, pricing changes, customer churn, and messaging shifts. Your salespeople receive battle cards updated monthly and a notification whenever a competitor does something that can be used in a conversation.

What does Social Listening cost?

Service plus monitoring, ICP scoring, CRM integration, and competitive intelligence are included. Write to martin@wiinholt.dk for pricing.

How does it differ from Signal-Based Outreach?

Signal-Based Outreach sends messages based on signals. Social Listening delivers qualified profiles and context to your own sales team. Many clients use outreach for job and website signals and monitoring for social signals.

Talk to us about the next engagement.

In 25 minutes we walk through your target audience, the relevant data sources and a realistic first engagement.

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